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Emotional Brand Loyalty and Other Successes from the Hospitality Industry

David Van Kalsbeek
EVP, Sales & Marketing, MGM Hospitality

David Van Kalsbeek is a recognized leader in hospitality brand development and global execution of branded products and services. At MGM, David pioneered the concept of emotional brand loyalty, breaking the mold of progressive functional luxury and replacing it with experiences catering to higher level needs of the mind and heart as well as the body.

In this exclusive Verilogue Summit keynote, Mr. Van Kalsbeek will share winning strategies and tactics from the hospitality world and draw parallels to the healthcare industry, and how these successes can be applied by pharmaceutical brands to achieve equal results. 

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