A deep understanding of the shared vocabulary between patient and physician is crucial to the success of your brand communications.
And as a marketer or market researcher, you no longer have to guess what words will resonate with your customers. Instead, physician-patient dialogue research identifies where your collateral is likely to communicate effectively and where it may fail.
Download our on-demand webinar to learn how a Language AuditTM, a comparative analysis of real doctor-patient conversations, can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials.
We will review case studies based on real exam-room conversations, to illustrate how your brand can: