Webinar: How to Align Your Brand Messaging to Real Patient and Physician Language

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Watch it On-Demand!

A deep understanding of the shared vocabulary between patient and physician is crucial to the success of your brand communications.

And as a marketer or market researcher you no longer have to guess what words will resonate with your customers. Instead, physician-patient dialogue research identifies where your collateral is likely to communicate effectively and where it may fail.

Download our on-demand webinar to learn how a Language AuditTM, a comparative analysis of real doctor-patient conversations, can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials.

Host Kathryn Ticknor will review case studies based on real exam-room conversations, to illustrate how your brand can:

  • Map communications to the correct symptom language
  • Help physicians hear the right questions
  • Repair clinical language gaps
  • Identify prescriptive opportunities

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Verilogue, the Healthcare Dialogue Experts

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Kathryn Ticknor
Senior Analyst,
Verilogue


On-Demand Webinar
How to Align Your Brand Messaging to Real Patient and Physician Language


About the Host

As an applied sociolinguist, Kathryn employs qualitative research methodologies to illuminate linguistic, social, and behavioral patterns based on observable moments of interaction. Since joining Verilogue, she has conducted and managed ethnographic research in a variety of disease states including Type II Diabetes, Multiple Sclerosis, Hypertension and Depression both domestically and on a global scale. In addition to delivering actionable insights for high-profile organizations, Kathryn has presented research internationally at conferences hosted by the International Management Institution, the American Anthropological Association, and the Centre for Interdisciplinary Research on Narrative. 


About Verilogue

Verilogue provides marketers and researchers actionable insights into exam-room conversations between doctors and patients along with access to over 80,000 recorded interactions and the medical linguistic expertise needed to gain a clear understanding of reality at the point-of-care. Verilogue delivers healthcare dialogue expertise in North America, Europe, and Asia.