Successful patient education materials increase patients’ knowledge of their illness and treatment, supplement information given by healthcare providers, and support medication adherence and compliance.
When education materials don’t address the specific needs of patients, however, patients inevitably lack the understanding of how or why they should keep taking the medication—and all of the resources spent on developing and marketing the content are lost.
The dynamics of exam-room conversation transmit moments of vulnerability and raw human experience that can’t be replicated. When dozens of these conversations are reviewed and analyzed together, a pattern of education gaps emerges.
Download this whitepaper now and hear real exam-room conversations exemplifying four primary types of education gaps:
- Disease Education
- Treatment Education
- Lifestyle Education
- Test Results Education