Physician Typologies: New Strategies for Targeted Communications

Pre-Recorded Webinar Presentation (42 Minutes Duration)

Understanding the communication preferences of your customers is key to determining how to effectively reach, influence, and motivate them in the exam room. The goal of effective physician communication depends as much upon how a message is delivered as how it’s received.

In this live webinar, Verilogue will take you beyond segmentation to explore seven physician typologies identified through communication behaviors exhibited during office visits.

We will discuss:

  • How Verilogue's unique physician typologies are derived, and why they matter to your marketing efforts


  • Listening Workshop: The Guide, Attendant, Mechanic, Healer, Parent, Authority, and Paternalist typologies


  • Tips and strategies on how to connect with the different physician typologies.

Questions? Contact Info@Verilogue to learn more