On your product's road to launch, a critical junction is the point you turn the science behind the molecule into a brand that connects with your customers. You do this by defining the brand’s positioning which forms the foundation for all future marketing and sales strategies. This is a turning point your brand team cannot miss, it’s when your product goes from a concept to a solution.
In literature, a foil is the counter to, or the opposite of, a main character. In product positioning, you need to understand how your brand is the foil to the patient’s condition. That is, what problem are we truly solving for our customers? How your customers think about your brand ties in strongly to what issues or problems you solve for them. And while you may bring strong efficacy to the table, the real power in your product can be from the sense of reassurance or hope that it delivers for a patient desperately in need of something to hang on to.
Verilogue has unique and proven capabilities to support your brand during this first critical step in brand positioning. Whether you are launching a novel therapy, a new indication, or a reformulation/line extension, we help you build a compelling and competitive brand position grounded in the natural language and realities of physicians and patients.