Effective patient communication is a goal that depends as much on how a message is delivered as how it’s received. For healthcare marketers, understanding the communication preferences of patients is key to determining how to effectively reach, influence, and motivate them.
Request your copy of Verilogue's Big Book of Patient Typologies, and explore six unique patient typologies identified through communication behaviors exhibited during office visits.This illustrated and interactive guide explores:
- Deriving typologies through dialogue: How Verilogue's unique patient typologies are developed, and why they matter to your marketing efforts
- Profiles and dialogue examples: The Passive Patient, The Victim, The Student, The Detective, The Advocate, and The Physician Partner
- Tips and strategies on how to connect with the different types of patient typologies