Understanding the Opportunities and Gaps in Physician-Patient Conversation

+1 (888) VERILOGUE


Understanding the interaction between doctor and patient is a critical determining factor for the success of your brand. An analysis of these candid conversations can help you leverage opportunities and bridge gaps in education and communication.  

Watch our on-demand recording now to learn everything you've ever wanted to know about medical linguistics and how it can dramatically improve your brand insights and communications.

In this pre-recorded live session, four of Verilogue's healthcare dialogue experts responded to live questions and explored real dialogue case studies to ensure clear understanding of the “what,” “why,” and “so what” of physician-patient dialogue.

Your Hosts

Kaity Arctander

Kaity Arctander serves as a Linguistic Analyst of Client Services at Verilogue and is responsible for management of and analysis for US and global market research projects across a variety of disease states.   Kaity has wide-ranging experience as a project manager and interactional sociolinguist, with expertise in discourse analysis and psycholinguistics drawn from sociology, ethnography and network theory.  Kaity is a dual graduate of Macalester College, earning both a BA in Linguistics and a BA in Russian. 

Ellyn Charap

Ellyn Charap is a linguist and medical anthropologist trained at the University of Pennsylvania.  She has worked for over 10 years in both academic and vendor-side marketing environments, focusing on quantitative and qualitative research and behavioral clinical trials.  Mrs. Charap has significant experience in psycho-oncology, psychometrics and behavioral health, in addition to sociolinguistics. Her quantitative studies have included measuring distrust of the healthcare system, preferences for genetic testing use, the effect of communications tools on patient satisfaction, and healthcare disparities.  Her qualitative inquiry has focused on meaning construction in doctor-patient discourse, the role of cultural models in physician- and patient-side medical decision making, and the clinical encounter as speech act.  Mrs. Charap is also well-published, having articles in the Journal of General Internal Medicine, Cancer, JAMA, and the Journal of Medical Genetics, among others, and recently consulted on a study on the financial burden of chronic disease reported on by The Wall Street Journal and Fox News.

Ketki Gupte

Ketki brings to Verilogue her broad expertise in applied linguistics and communication across a variety of contexts. With over 5 years of experience in industry and academia, her primary focus has been at the intersection of linguistics, marketing, market research and advertising. At Verilogue, Ketki has worked with about 15 companies in countries like USA, UK, Japan and Germany on various brands conducting linguistic analysis and research on disease states, some of which include Atrial Fibrillation, Hepatitis C, Autoimmune diseases like Crohn’s disease and Rheumatoid Arthritis, and Oncology disease states like Prostate Cancer, Multiple Myleloma, Lymphoma etc. Her insights on doctor’s use of euphemisms highlight the importance of education and clarity for caregivers. Ketki completed her Bachelors of Mass Media (Specialized in Advertising) from Mumbai University and her Masters in Applied Linguistics from Montclair State University, New Jersey.

Jeff Troy

Jeff serves as Director of Client Services at Verilogue, leading a team of researchers and linguistic experts.  Jeff has extensive supplier side experience where he has had involvement in both operations and research, managing numerous quantitative and qualitative primary research studies. Jeff is a trained qualitative moderator with experience interviewing Primary Care Physicians, Specialists, Nurses, patients, and caregivers.  Jeff has worked in many therapeutic areas in his ~15 year market research career including osteoporosis, erectile dysfunction, low-t, diabetes, cholesterol, ACS, multiple sclerosis, hepatitis-C, DPN, fibromyalgia, sleep, and many cancers.  Prior to joining Verilogue, Jeff managed primary research projects at Roger Green and Associates and Brintnall & Nicolini, Inc. Jeff holds a B.S. in Marketing from Philadelphia University and a M.A. in Clinical Counseling Psychology from LaSalle University.

Verilogue respects your privacy. We never share, rent, or sell your information. Period. See our Privacy Policy.


Verilogue, the Healthcare Dialogue Experts

Copyright © Verilogue, Inc. All rights reserved. +1(888)VERILOGUE

LIVE CHAT: Understanding the Opportunities and Gaps in Physician-Patient Conversation