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For many brand teams, the illness narrative insights arising from dialogue research can provide precisely the level of understanding they need to help bridge critical communication gaps. Others, though, will want an even deeper understanding of the illness narrative. While the conversations captured in the physician’s office are critical, still more insight may be gained from an analysis of other conversations:
All these conversations are important, but none of these conversations may be complete by themselves. Considered together, though, they can provide much deeper insights than any single set of conversations by themselves.
Download our new interactive case study to learn how a global pharmaceutical client succeeded in uncovering breakthrough patient insights by engaging our multi-modal research methodology to:
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