The Market Researcher's Guide to Knowledge Management | Verilogue

The Market Researcher's Guide to
Knowledge Management

As a pharmaceutical market researcher, are you challenged by at least one, if not all, of the following hurdles?

  1. Not enough time for high impact insights and strategy work. Too much time spent on administrative tasks and unsuccessful searches.
  2. Research that lives everywhere and nowhere. Past and concurrent research not leveraged for maximum benefit and impact.
  3. Time consuming sharing of insights with an ever-constant stream of new stakeholders such as new hires, new agency partners, and different supplier relationships. 

If you answered "yes!", then it is time for you to shift from your current research data sharing methods to a Knowledge Management platform. This guide makes it easy to understand the benefits of Knowledge Management as it pertains to marketing research.

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