Patients who fully understand their medical condition are more likely to adhere to their treatment plan. Physicians have varying approaches to educating patients during office visits, but disease and treatment knowledge gaps are still prevalent in many therapeutic categories.
To successfully bridge these gaps, your brand team must first identify how they naturally occur in conversation and then capture physicians' best practices to create materials which effectively educate patients.
Download Verilogue's latest dialogue case study to hear how two physicians approach the challenge of educating patients about atrial fibrillation, an asymptomatic condition. For market researchers, identifying knowledge gaps and physician best practices can have a significant and highly positive impact on patient outcomes.