AND HOW PHARMACEUTICAL BRANDS CAN HELP PHYSICIANS HEAR THE REAL QUESTIONS PATIENTS ARE ASKING
Verilogue finds that patients speak for a total of only about 3 minutes during their average 10-minute exam-room interaction.
And in those precious 3 minutes, they ask an average of just 5 questions. Critical questions that may or may not receive the right answer - or any answer at all - because of the way patients ask them, and due to the imbalanced communication dynamic of the exam room.
Don't allow your brand to fall into the 70% of prescriptions which go unused every year.
Watch our on-demand webinar and learn about a dangerous, hidden communication challenge facing patients and their healthcare providers. Then uncover ways for your brand to offer support by helping put patients on a path towards activation and adherence.
The Impact of Certain Questions
How the First Impression plays a role in the initial conversation
How to formulate questions for the patient