Secrets from the Exam-Room: Getting the Scoop on Competitor Brand Positioning

Pre-Recorded Webinar Presentation (27 Minutes Duration)

One of the most powerful applications of Verilogue's exam-room dialogue research is capturing how physicians and patients naturally discuss products.In this pre-recorded live webinar presentation, Verilogue's Pamela Batzel will help you learn how to use our exam-room dialogue to hear how your brand is being positioned against the competition by physicians, how your product maps up against competitor profiles, and where leverage points exist in the market.

Watch the webinar now and you'll learn how dialogue helps you to:

  • Reveal competitor message pull-through

  • Measure physician interest in new products

  • Discover metaphors that Physicians use to relay product advantages and uncover competitor weaknesses.

Questions? Contact [email protected] to learn more