Patient Typologies: Right Audience, Right Message

Pre-Recorded Webinar Presentation (47 Minutes Duration)

Effective patient communication is a goal that depends as much on how a message is delivered as how it’s received. Understanding the communication preferences of your patients is key to determining how to effectively reach, influence, and motivate them.

In this presentation, Marni Myers, Linguistic Insights Manager at Verilogue, will take you beyond segmentation to explore six patient typologies identified through communication behaviors exhibited during office visits.

Topics discussed during this online presentation:

  • How Verilogue's unique patient typologies are derived, and why they matter to your marketing efforts

  • Listening workshop: The Passive Patient, The Victim, The Student, The Detective, The Advocate, and The Physician Partner

  • Tips and strategies on how to connect with the different types of patient typologies

Questions? Contact [email protected] to learn more