Webinar: How to Use Physician-Patient Dialogue to Boost Messaging Impact

Pre-Recorded Webinar Presentation (23 Minute Duration)

This webinar explores the benefits of analyzing the dialogue occurring between patients, caregivers, and their healthcare providers to create highly effective messaging. We'll listen to real, in-office conversations between patients and their physicians to demonstrate how natural, un-scripted language can be used to develop and refine a brand's message platform.

Watch this on-demand webinar and join us as we examine three different language analyses Verilogue employs to uncover meaningful insights, and how these language insights can be used to create high-impact messaging for your brand.

We will discuss:
This on-demand webinar will provide participants with:

  • Lexicon Analysis: What specific words and phrases do patients and physicians commonly use when describing their illness experiences? 

  • Metaphor Analysis: How do patients and physicians conceptualize the disease and treatment journey? 

  • Narrative Analysis: When patients tell their experiential story, what does the narrative structure of those stories tell us about the patient’s outlook?

Questions? Contact [email protected] to learn more